AI is supposed to be a teammate. Right now, it isn't. ChatGPT lives in someone's side tab. Claude forgets the brief every conversation. The context fractures the moment work happens. Takt is different. It's in the conversation with everyone. It knows the brief, remembers the references, and holds the last round of feedback. And when the team starts to settle, it says so.
the copy debate the positioning sync the client notes
MI
mike
let's change the headline to "the easiest way to manage your team."
that sounds like every other b2b saas tool. it strips all the personality out.
MI
mike
but it's clear. we need them to understand what it does immediately.
mike is optimizing for utility. you're optimizing for edge. neither of you is wrong — you're arguing about the audience.
the brief was to target high-end studios. "manage your team" sounds like HR software. keep the edge.
MA
maya
trying to land positioning for the new wellness app. 'reclaim your calm' or 'depth over noise'?
'depth over noise' feels a little more premium.
both could be on any wellness app's homepage. who does yours piss off?
...okay so who?
start with whoever you'd refuse to serve. if it's no one, you don't have a position yet.
CH
chris
client just came back. they love the script but want to add a voiceover at the end listing the three new features.
ugh. that's going to completely kill the emotional build-up.
it turns a manifesto into a sales pitch. don't let them ruin the script.
pitch them a separate 15-second cut just for the features. keep the hero video pure.
